When Nike SB was gearing up to launch Nyjah Huston’s fourth signature shoe, I had the chance to help shape the creative from the very beginning. Working closely with creative leadership at Thesis, I helped design the pitch deck that ultimately brought Nike SB on board as a client. From there, I took the lead on designing the campaign’s launch materials. Everything from bold print and social media graphics to a limited-edition zine and a custom shoe bag. The goal was to reintroduce both Nike SB and Nyjah Huston to the skateboarding world with something that felt as fresh and fearless as Nyjah himself, while giving skaters something tangible to hold onto beyond the shoe.
I helped bring one of Spotify’s biggest annual campaigns to life, creating flexible, eye-catching illustrations that carried the energy of music into every asset. Working across global channels, the work was designed to communicate the value of a Premium membership while staying adaptable to different markets and formats. The result was a visually vibrant system that supported one of Spotify’s most important drivers of subscriber growth.
For Columbia’s throwback line, I helped reintroduce archival styles from the ’80s and ’90s with a fresh creative vision. I pitched the “time portal” concept, cast the models, and art directed the photoshoots to capture a look that felt both nostalgic and modern. From there, I built the visual center that was adopted across e-commerce and global retail, giving the collection a bold identity that honored its roots while connecting with a new generation.
Hypebeast Feature:
https://hypebeast.com/2020/7/columbia-icons-collection-2020
Nike Unite stores are designed to celebrate the character of their local communities. For this campaign, I concepted and illustrated a series of neighborhood-inspired characters that brought that mission to life. I also created printed sticker packs for in-store distribution and designed supporting digital activations across app and email, tying the story together across both physical and digital touchpoints.
For this bold 2019 collaboration, I was asked to design retail graphics that captured the collection’s vibrant color palette and playful ’80s spirit. In addition to developing the graphic system, I art directed the studio photoshoot to ensure the visuals felt cohesive across retail and campaign touchpoints, bringing the collab’s throwback energy to life in a fresh, modern way.
Outside of agency life, I pour a lot of energy into Portland’s dance music scene, designing posters, curating events, and DJing.
These personal projects let me play with design and illustration in a more experimental way while celebrating the culture and community that’s shaped me.
I led the creative for one of Columbia’s biggest annual campaigns, a collaboration inspired by the ice caves of Hoth. The concept centered on the launch of the Empire Crew Parka, a faithful recreation of the jacket worn by cast and crew while filming on location in Finse, Norway. My role included creative concepting, art directing the product photoshoot, designing in-store display mockups and graphics, and developing packaging and hang tags that carried the story through every detail.
In January of 2020 Columbia released a collab with Disney featuring a line of outerwear for children and adults.
My role was to create simple, playful illustrations to overlay onto the existing lifestyle photography.
