Columbia x Star Wars

I led the creative for one of Columbia’s biggest annual campaigns, a collaboration inspired by the ice caves of Hoth. The concept centered on the launch of the Empire Crew Parka, a faithful recreation of the jacket worn by cast and crew while filming on location in Finse, Norway. My role included creative concepting, art directing the product photoshoot, designing in-store display mockups and graphics, and developing packaging and hang tags that carried the story through every detail.