Columbia Icons Collection
For Columbia’s throwback line, I helped reintroduce archival styles from the ’80s and ’90s with a fresh creative vision. I pitched the “time portal” concept, cast the models, and art directed the photoshoots to capture a look that felt both nostalgic and modern. From there, I built the visual center that was adopted across e-commerce and global retail, giving the collection a bold identity that honored its roots while connecting with a new generation.
Hypebeast Feature:
https://hypebeast.com/2020/7/columbia-icons-collection-2020