Nike SB Nyjah 4

When Nike SB was gearing up to launch Nyjah Huston’s fourth signature shoe, I had the chance to help shape the creative from the very beginning. Working closely with creative leadership at Thesis, I designed the pitch deck that ultimately brought Nike SB on board as a client. From there, I took the lead on designing the campaign’s launch materials. Everything from bold print and social media graphics to a limited-edition zine and a custom shoe bag. The goal was to reintroduce both Nike SB and Nyjah Huston to the skateboarding world with something that felt as fresh and fearless as Nyjah himself, while giving skaters something tangible to hold onto beyond the shoe.