Spotify Premium Holiday Campaign is one of the most anticipated and impactful campaigns at Spotify. Spotify depends on their global campaigns to drive Premium subscriber growth.
My role: Concept and develop flexible, eye-catching and musical illustration assets that communicate the value of a Premium membership.
Nike Unite is a retail concept that exists to serve and celebrate the unique local communities in which each store is located.
My Role: Concept and Illustrate a series of characters that embody the spirit of each local neighborhood. Make printed sticker packs to be distributed in-store. Design digital campaign app and email activations.
In 2018 I had the opportunity to take the lead on marketing creative for one of the company’s biggest annual campaigns, Columbia’s Star Wars collab.
Drawing inspiration from the ice caves of Hoth, this concept was used to promote the launch of the Empire Crew Parka, A recreation of the jacket worn by cast and crew members while filming on location in Finse, Norway.
My role: Creative concepting. Art direct product photo shoot. Design in-store display mock-ups and graphics. Packaging and hang tag design.
“ICONS” is the name of Columbia’s line of throwback apparel from the 80’s and 90’s. They take their own product from that period, dust it off and update it with new patterns and color ways.
My role: Concept and pitch creative vision. Cast models and art direct photoshoots. Build visual center to be adopted by ecom and global retail.
I was recently asked to create retail graphics in support of the vibrant 2019 Columbia Sportswear X Opening Ceremony collab. The client wished to highlight the bright color palate of the apparel while telling a fun throwback 80’s story.
In 2018 I had the opportunity to collaborate with the Adidas Basketball Apparel team to refresh their presentation materials.
They wanted a new look and feel for their presentations to NCAA team leadership and the McDonald’s All-American tournament.
This series of collage illustrations was made to support the Puma California social media campaign.
In January of 2020 Columbia released a collab with Disney featuring a line of outerwear for children and adults.
My role was to create simple, playful illustrations to overlay onto the existing lifestyle photography.
